Marketing Research by Ronald Bush

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Marketing Research by Ronald Bush

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Marketing Research by Ronald Bush

Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. Marketing Research gives readers a “nuts and bolts” understanding of marketing research and provides them with extensive information on how to use it. This text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts.

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SKU Nicht verfügbar
ISBN 13 9780133074673
ISBN 10 0133074676
Titel Marketing Research
Autor Ronald Bush
Buchzustand Nicht verfügbar
Bindungsart Hardback
Verlag Pearson Education (US)
Erscheinungsjahr 2013-04-11
Seitenanzahl 496
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar