Marketing Research by Peter Chisnall

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Marketing Research by Peter Chisnall

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Zusammenfassung

Covers the principal techniques and applications of marketing research. With guidance relevant to a range of marketing problems and opportunities, this book covers both qualitative and quantitative research methodologies.

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Marketing Research by Peter Chisnall

The 7th edition of this well-established marketing research text is thoroughly revised and updated and offers readers comprehensive coverage of the principal techniques and applications of marketing research. With sound theoretical and practical guidance relevant to a wide range of today’s marketing problems and opportunities, the book covers both qualitative and quantitative research methodologies in the depth required to fully appreciate the many facets of marketing research.

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Extensive practical experience in management and consultancy. For many years he has been an external examiner and adviser for several academic institutions in the UK
SKU Nicht verfügbar
ISBN 13 9780077108120
ISBN 10 0077108124
Titel Marketing Research
Autor Peter Chisnall
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag McGraw-Hill Education - Europe
Erscheinungsjahr 2004-11-16
Seitenanzahl 496
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar