Marketing ROI by James Lenskold

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Marketing ROI by James Lenskold

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Zusammenfassung

Shows marketing practitioners at various levels how to employ ROI and other financial tools to quantify their organizations' strategic marketing decisions and maximize the incremental profits generated by each dollar invested in their marketing programs. This book presents a program for removing the veil of mystery from marketing efficiency.

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Marketing ROI by James Lenskold

Shows marketing practitioners at various levels how to employ ROI and other financial tools to quantify their organizations' strategic marketing decisions and maximize the incremental profits generated by each dollar invested in their marketing programs. This book presents a program for removing the veil of mystery from marketing efficiency.

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James Lenskold is principal of Lenskold Marketing Group, a specialist in developing strategic marketing programs and implementation services. A world-renowned speaker and consultant on marketing ROI and multichannel marketing strategies, Lenskold is a former marketing executive with AT&T, where he developed strategies and implemented consumer marketing programs that helped AT&T evolve from a telecommunications monopoly into a respected innovator and competitive marketing organization.

SKU Nicht verfügbar
ISBN 13 9780071413633
ISBN 10 0071413634
Titel Marketing ROI
Autor James Lenskold
Buchzustand Nicht verfügbar
Bindungsart Hardback
Verlag McGraw-Hill Education - Europe
Erscheinungsjahr 2003-08-16
Seitenanzahl 256
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.