Marketing Strategy by Mark E Hill

Marketing Strategy by Mark E Hill

Marketing Strategy: The Thinking Involved is an innovative text that promotes the idea that effective marketing thinking leads to successful marketing strategy. The book′s theories go beyond simply introducing the reader to concepts in the field by providing tools and methods to develop marketing thinking and questioning skills that will help with application of real-life marketing strategies. As the chapters progress, the thinking/questioning develops toward higher levels and more specialized inquiry, helping readers acquire the skills needed in the practice of marketing. The book′s timely focus on developing thinking agility leading to strategic agility provides the necessary skills for navigating businesses in today′s dynamic markets. The book contains a wealth of pedagogy to support this active learning approach.

“The unique feature of this textbook is that it blends traditional marketing thinking and the emerging theme of thinking in marketingIt is an awesome marketing textbook.” -- Jifeng Mu
“The author introduces strategy as a ‘way of thinking’ as opposed to using models in a passive manner. The goal is very ambitious and I commend him on adopting this stance. The various thought projects, decompression exercises, etc, are very well thought out.” -- Debi Mishra

Mark E. Hill is an Associate Professor of Marketing at Montclair State University with more than 20 years of academic and professional experience. He has taught graduate and undergraduate courses in Marketing Strategy, Marketing Research, and Consumer Behavior, and has published numerous articles on subjects related to marketing thinking. In 2006, he was honored with the Best Article for 2001 award by the journal of Marketing Education Review on “Teaching and Effectiveness: Another Look,” at the 2006 Society for Marketing Advances Annual Conference. While Dr. Hill’s research provides the academic foundation of Marketing Strategy: The Thinking Involved, it is a culmination of his years of teaching, observing students, and listening to what employers are looking for from graduating marketing students that led to his interest in developing a different approach to teaching marketing. He received his Doctorate degree in Marketing from Southern Illinois University and has an MBA and a Bachelor’s degree in Mechanical Engineering. Prior to his academic career, Dr. Hill worked as an Aerospace Engineer for General Electric, a Technical Manager for American Airlines, and a Marketing Representative for Unison Industries. He has been a consultant to companies across the United States, providing services in the areas of marketing research and marketing strategy.

SKU	Nicht verfügbar
ISBN 13	9781412987301
ISBN 10	141298730X
Titel	Marketing Strategy
Autor	Mark E Hill
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	SAGE Publications Inc
Erscheinungsjahr	2012-06-21
Seitenanzahl	360
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar