Mastering Customer Relations by Roger Cartwright

Mastering Customer Relations by Roger Cartwright

This book provides the student with the concepts and their practical application behind the importance of Customer Relations, Customer Service and Customer Care. The book has been written for students of business studies, management and associated fields, the qualification frameworks for which include a study of customer relations either as cores or options. The book uses practical examples using real organisations from all sectors of economic and social activity to support the concepts that are introduced in an easy to read and assimilate format.

ROGER CARTWRIGHT is Director of The Centre for Customer Relations at Perth College in Scotland, one of the constituent members of the Highlands and Islands University Project (UHI). He is the Course Team Convenor for the proposed UHI Management Development Programme at postgraduate level. Roger has both written and edited texts on the subject of Management.

SKU	Nicht verfügbar
ISBN 13	9780333801598
ISBN 10	0333801598
Titel	Mastering Customer Relations
Autor	Roger Cartwright
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	Bloomsbury Publishing PLC
Erscheinungsjahr	2000-05-05
Seitenanzahl	238
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar