McQuails Mass Communication Theory

McQuails Mass Communication Theory by Denis Mcquail Ma Dippsa

Rewritten to take account of recent theory and research particularly as it relates to new media, globalisation, and topics in respect of cultural production, such as advertising, marketing, fashion and merchandising.

′McQuail, as always, offers a clear, concise and - above all - highly accessible introduction to and overview of the sprawling field of communication research and theory′ - Anders Hansen, University of Leicester

′One of the most important texts on mass media at present′ - A McDowell, Bell College of Technology

′It covers almost everything in mass communication and can be used long after the course as a reference book′ - Piet Bakker, University of Amsterdam

Denis McQuail (1935-2017) was Emeritus Professor at the School of Communication Research (ASCOR) University of Amsterdam and Visiting Professor in the Department of Politics at the University of Southampton. He studied history and sociology at the University of Oxford and received his Ph.D. from the University of Leeds. He is an Honorary Doctor of the University of Gent. He has published widely in the field of media and communication, with particular reference to audience research, media policy and performance, and political communication. His most recent book publication is McQuail′s Media and Mass Communication Theory, 7th edition., SAGE, 2020, co-authored by Mark Deuze.

SKU	Nicht verfügbar
ISBN 13	9781412903721
ISBN 10	1412903726
Titel	McQuails Mass Communication Theory
Autor	Denis Mcquail Ma Dippsa
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	SAGE Publications Inc
Erscheinungsjahr	2005-03-22
Seitenanzahl	624
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar