Media and Communication Research
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Media and Communication Research by Arthur A Berger
In this book, Arthur Asa Berger combines a practical focus, the use of numerous examples, a step-by-step approach, and humour to examine both qualitative and quantitative research methods in media and communication research.
“Berger succeeds in describing this subject – which students often consider ‘boring stuff’ – in an original, interesting and sometimes humorous wayHis personal style makes this book easy to read. Berger writes as if he is standing in front of a class, clearly explaining complex material, while telling lots of anecdotes and giving clarifying examples.” * Communications: The European Journal of Communication Research *
Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, where he taught between 1965 and 2003. He has published more than 100 articles, numerous book reviews, and more than 60 books. Among his latest books are the third edition of Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches (2013), The Academic Writer’s Toolkit: A User’s Manual (2008), What Objects Mean: An Introduction to Material Culture (2009), Bali Tourism (2013), Tourism in Japan: An Ethno-Semiotic Analysis (2010), The Culture Theorist’s Book of Quotations (2010), and The Objects of Our Affection: Semiotics and Consumer Culture (2010). He has also written a number of academic mysteries such as Durkheim is Dead: Sherlock Holmes is Introduced to Sociological Theory (2003) and Mistake in Identity: A Cultural Studies Murder Mystery (2005). His books have been translated into eight languages and thirteen of his books have been translated into Chinese.
| SKU | Nicht verfügbar |
| ISBN 13 | 9780761918530 |
| ISBN 10 | 0761918531 |
| Titel | Media and Communication Research |
| Autor | Arthur A Berger |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Paperback |
| Verlag | SAGE Publications Inc |
| Erscheinungsjahr | 2000-05-10 |
| Seitenanzahl | 320 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |