Media by Judy Ungar Franks

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Media by Judy Ungar Franks

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Media by Judy Ungar Franks

What happens when you apply old-school media thinking to a new media world? Absolutely nothing Media: From Chaos to Clarity strips away the bias of a bygone media era to unveil the Five Global Truths that make sense of a messy media world. Author Judy Franks takes the reader on a journey that departs the old, Newtonian media universe and enters a new world of media chaos where media work in exciting ways. The Five Global Truths offer practical solutions that can guide more integrated outcomes in a fractured marketing world. For each truth, there is a technology story, a pioneer, a lot of chaos and ultimately a new way to implement Integrated Marketing Communications for marketers, the media, marketing services agencies, and future professionals who wish to enter the field of marketing, advertising, and media. Since its publication, Media: From Chaos to Clarity has served as inspiration in both classrooms and corporate board rooms. Every day, the Five Global Truths are being put to the test as the media continue to undergo radical change. With each new disruption, the Five Global Truths are becoming more true. We now have a new navigation system for a messy media world that can stand the test of time and transformation.

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SKU Nicht verfügbar
ISBN 13 9780983466215
ISBN 10 0983466211
Titel Media
Autor Judy Ungar Franks
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag The Marketing Democracy, Ltd.
Erscheinungsjahr 2015-08-06
Seitenanzahl 102
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.