Media Semiotics by Jonathan Bignell

Media Semiotics by Jonathan Bignell

Media semiotics is a lucid investigation of the critical approach in contemporary media studies. Using examples such as Big Brother and Billy Elliot, Jonathan Bignell steps easily from basic concepts to more complex theories, while devoting chapters to specific media forms. New material in this second edition includes sections on men's style magazines, docusoaps and 'reality TV', digital interactive television, and mobile phone text messaging. This study begins by explaining the concept of the sign and the ideological roles of media in contemporary culture. The book then scrutinises advertisements, glossy magazines, daily newspapers, TV programmes, recent films and interactive media, with each chapter containing close analyses of particular examples. Key strands in critical theory which are allied to semiotics, such as ideology and psychoanalytic theory are explored. Media semiotics moves on to discuss the challenges to established semiotic methods posed by audience studies and postmodernism, and considers 'new media', including computer games, the Internet and the World Wide Web. -- .

Jonathan Bignell's comprehensive, intelligent and readable introduction to semiotics is ahead of the field in clarity, in its astutue use of contemporary examples, and in his openness to both the latest theoretical developments and the criticisms of semiotics theory launched over the last decade by media sociologists|...best suited to upper-level undergraduates and keen graduate students in media/cultural studies, providing an accessible and lucid overview of things they should really know about. -- .

Jonathan Bignell is Senior Lecturer in Media Arts at Royal Holloway, University of London

SKU	Nicht verfügbar
ISBN 13	9780719062056
ISBN 10	0719062055
Titel	Media Semiotics
Autor	Jonathan Bignell
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	Manchester University Press
Erscheinungsjahr	2002-04-04
Seitenanzahl	256
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar