Mesh Collaboration by Nick Earle

Mesh Collaboration by Nick Earle

Mesh Collaboration: Creating new business value in the network of everything. Mesh Collaboration, a new book by Andy Mulholland and Nick Earle, helps companies understand how to thrive and grow in a fast moving, ultracompetitive, globalized world by telling the story of Jane Moneymaker, the CEO of the fictitious Vorpal, Inc. Mesh Collaboration continues the story started in Mashup Corporations. In that book, Moneymaker and her team grappled with mashups and service-oriented architecture and the nature of Vorpal's relationships with innovators, customers, suppliers, and with the IT department. Mashups allowed a new form of business model, focused on selling customized products to niche markets and using the power of viral marketing. In Mesh Collaboration we pick up the story as Moneymaker and her team face the challenges of scaling the new business model in the multi-cultural globalized world. General sales and administrative costs are soaring and it is unclear why. Using the technique of explanatory fiction, Mesh Collaboration shows how Moneymaker merges the new world of Long Tail niche business models with the mass-market enterprise business model. Part 2 addresses the way that Web 2.0 collaborative techniques can be expanded beyond the role they initially played in creating niche markets. Part 3 shows how smart services can transform traditional industrial businesses by focusing on Power Plus, Vorpals larger sister company. Power Plus expands beyond commodity products that compete only on price to a new model focusing on delivering business value by providing the whole solution through collaborative innovation. The last part of the book provides analysis of key questions that arise ineach scenario.

SKU	Nicht verfügbar
ISBN 13	9780978921859
ISBN 10	0978921852
Titel	Mesh Collaboration
Autor	Nick Earle
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	Evolved Technologist
Erscheinungsjahr	2008-04-18
Seitenanzahl	408
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar