Motion Graphics by Ian Crook University Of Central Lancashire

Motion Graphics by Ian Crook University Of Central Lancashire

Song lyrics fly across the screen in time to music. A globe spins and zooms into a war-torn country. Money rises from a screen to explain an economic situation. Now, more than ever, we are surrounded by these motion graphics on our TV and cinema screens, on our smartphones, computers, and tablets, on Main Street and in our galleries. Motion Graphics: Principles and Processes from the Ground Up is your introduction to the core principles of the discipline, whether your background or ambitions lie in animation, graphic design, film production, or visual effects. Ian Crook and Peter Beare provide you with a wide understanding of the key concepts and techniques that will help you plan, develop and produce your own creative projects.

Motion Graphics provides an informative breakdown of the key concepts in this field, while also delivering technical advice and vivid color visuals to assist students in understanding this medium and the many ways it can be used to visually communicate rich and complex ideas-- Julia DeArriba-Montgomery, Florida State College of Jacksonville, US
Motion Graphics delivers an accessible range of reference materials and projects. I would particularly recommend this text to foundational level HE students who might be unfamiliar with moving image based workflows. The book is clear and concise in its definitions of the most relevant terminology. A particular highlight must be with quality of examples referenced from various professional practice based creative agencies, along with short but insightful interviews covering each agencies individual approach to the design process. * Stephen Hibbert, University of Huddersfield, UK *

Ian Crook is a senior lecturer on the Media Technology BSc (Hons) programmes at the University of Central Lancashire, UK.

Peter Beare is course leader for BSc (Hons) Media Production & Technology at the University of Central Lancashire, UK. He is the co-author of User Experience Design (Bloomsbury 2014).

SKU	Nicht verfügbar
ISBN 13	9781472569004
ISBN 10	1472569008
Titel	Motion Graphics
Autor	Ian Crook University Of Central Lancashire
Serie	Required Reading Range
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	Bloomsbury Publishing PLC
Erscheinungsjahr	2015-12-17
Seitenanzahl	200
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.