National Image & Competitive Advantages by Eugene D Jaffe

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National Image & Competitive Advantages by Eugene D Jaffe

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National Image & Competitive Advantages by Eugene D Jaffe

Following the success of its predecessor, the second edition updates and broadens the scope from country image to place branding. Many new studies have emerged since the first edition was published, and they are integrated in the new edition. The second edition is still aimed at three audiences: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who must deal with the problems of creating and maintaining a country's national image.

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SKU Nicht verfügbar
ISBN 13 9788763001724
ISBN 10 8763001721
Titel National Image & Competitive Advantages
Autor Eugene D Jaffe
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag Copenhagen Business School Press
Erscheinungsjahr 2006-05-30
Seitenanzahl 237
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar