No-copy Advertising by Lazar Dzamic

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No-copy Advertising by Lazar Dzamic

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Zusammenfassung

In redoubled efforts to get the message across in a media-saturated world, ad agencies are turning to a more enduring and all-embracing method of reaching their audience - don't speak. This is a collection of the smartest wordless campaigns from today's advertising professionals.

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No-copy Advertising by Lazar Dzamic

In redoubled efforts to get the message across in a media-saturated world, ad agencies are turning to a more enduring and all-embracing method of reaching their audience - don't speak. This is a collection of the smartest ways in which today's advertising professionals have promoted, publicised and sold products and services with hardly a single word in sight. Trawling the best work from TV, billboards, print, the Web and radio, the author has compiled an intriguing array of international examples. There is also a discussion of the unique relationship that is formed between consumer and brand by using this method of advertising, and (no)copywriters talk in depth about their approach.

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Lazar Dzamic has worked as a presenter, copywriter, lecturer and creative director, and as a consultant for Saatchi & Saatchi. He is currently Digital Strategist at EHS realtime in London.
SKU Nicht verfügbar
ISBN 13 9782880467401
ISBN 10 2880467403
Titel No-copy Advertising
Autor Lazar Dzamic
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag Rotovision
Erscheinungsjahr 2003-04-25
Seitenanzahl 160
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.