{"product_id":"no-copy-advertising-book-lazar-dzamic-9782880467401","title":"No-copy Advertising","description":"In redoubled efforts to get the message across in a media-saturated world, ad agencies are turning to a more enduring and all-embracing method of reaching their audience - don't speak. This is a collection of the smartest ways in which today's advertising professionals have promoted, publicised and sold products and services with hardly a single word in sight. Trawling the best work from TV, billboards, print, the Web and radio, the author has compiled an intriguing array of international examples. There is also a discussion of the unique relationship that is formed between consumer and brand by using this method of advertising, and (no)copywriters talk in depth about their approach.","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50094603370769,"sku":"CIN2880467403VG","price":0.0,"currency_code":"EUR","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51513390727441,"sku":"GOR003670649","price":18.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/2880467403.jpg?v=1751425886","url":"https:\/\/www.worldofbooks.com\/de-de\/products\/no-copy-advertising-buch-lazar-dzamic-9782880467401","provider":"World of Books ","version":"1.0","type":"link"}