Notice Notes: A Reflection Journal by Voloj Julian

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Notice Notes: A Reflection Journal by Voloj Julian

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Notice Notes: A Reflection Journal by Voloj Julian

This book presents a new way to market free downloadable music based on the Born in the Land of a Thousand Hills album by Mishoo The Drumkit. The research goal is to present the results of the crossmedia-based marketing strategy which was used to distribute the album internationally. Three media channels were chosen to distribute the music. The book explains why online and print media were mainly chosen to reach the goal and which strategy was chosen for each medium. Especially the marketing campaigns in co-operation with Mercedes Benz Tv and the German BEAT magazine are described in detail. At the end of the book the possible costs and the download statistics are presented to show how effective the strategy was.

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SKU Nicht verfügbar
ISBN 13 9780982591215
ISBN 10 0982591217
Titel Notice Notes: A Reflection Journal
Autor Voloj Julian
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag Expert Publishing, Incorporated
Erscheinungsjahr 2012-02-18
Seitenanzahl 152
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar