Onward by Howard Schultz
In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback and continued success. In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity. Offering you a snapshot of the recession that left no company unscathed, the book shows in riveting detail how one company struggled and recreated itself in the midst of it all. In addition, you'll get an inside look into Schultz's central leadership philosophy: It's not about winning, it's about the right way to win. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Ultimately, Schultz gives you a sense of hope that, no matter how tough times get, the future can be more successful than the past.Howard Schultz is a native of Brooklyn, New York, and has been Chairman and CEO of Starbucks since 1987. He is based in Seattle. Dori Jones Yang has worked for Business Week in New York, Hong Kong, and Seattle for over fifteen years as a reporter, writer, and bureau head. She is a resident of Bellevue, Washington.
| SKU | Nicht verfügbar |
| EAN | 9781611744910 |
| Titel | Onward |
| Veröffentlichungsdatum | 2011-03-30 |
| Format | Audiobook |
| Studio | Highbridge Company |
| Buchzustand | Nicht verfügbar |
| Hinweis | Nicht verfügbar |
| By (author) | Howard Schultz |
| Narrator | Stephen Bowlby |
| With | Joanne Gordon |