Overpromise And Overdeliver by Rick Barrera

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Overpromise And Overdeliver by Rick Barrera

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Overpromise And Overdeliver by Rick Barrera

The old cliche is that smart companies underpromise and overdeliver. But in today's crowded market, underpromising is a ticket to oblivion. Companies like American Girl, Best Buy and Apple came out of nowhere to dominate their markets. How did they scoop their bigger and wealthier competition? It wasn't through a fat marketing budget, it was because they made, and kept, dangerously ambitious promises. In fact, they overpromised to lure customers in - and then overdelivered to keep them.

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Rick Barrera is the president of Rick Barrera and Associates, a consulting company that designs and executes differentiating marketing strategies. An in-demand professional speaker, he is also the coauthor of Collaborative Selling and Non-Manipulative Selling.

SKU Nicht verfügbar
ISBN 13 9781591842682
ISBN 10 1591842689
Titel Overpromise And Overdeliver
Autor Rick Barrera
Buchzustand Nicht verfügbar
Bindungsart Hardback
Verlag Portfolio Hardcover
Erscheinungsjahr 2009-07-02
Seitenanzahl 240
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.