{"product_id":"personal-mba-10th-anniversary-edition-book-josh-kaufman-9780525543022","title":"The Personal MBA 10th Anniversary Edition","description":"\u003cb\u003eThe 10th anniversary edition of the bestselling foundational business training manual for ambitious readers, featuring new concepts and mental models: updated, expanded, and revised.\u003cbr\u003e \u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e Many people assume they need to attend business school to learn how to build a successful business or advance in their career. That's not true. The vast majority of modern business practice requires little more than common sense, simple arithmetic, and knowledge of a few very important ideas and principles.\u003cbr\u003e \u003cbr\u003e \u003ci\u003eThe Personal MBA 10th Anniversary Edition\u003c\/i\u003e provides a clear overview of the essentials of every major business topic: entrepreneurship, product development, marketing, sales, negotiation, accounting, finance, productivity, communication, psychology, leadership, systems design, analysis, and operations management...all in one comprehensive volume.\u003cbr\u003e \u003cbr\u003e Inside you'll learn concepts such as:\u003cbr\u003e \u003cb\u003e\u003cbr\u003e The 5 Parts of Every Business\u003c\/b\u003e: You can understand and improve any business, large or small, by focusing on five fundamental topics.\u003cbr\u003e \u003cb\u003e\u003cbr\u003e The 12 Forms of Value\u003c\/b\u003e: Products and services are only two of the twelve ways you can create value for your customers.\u003cbr\u003e \u003cb\u003e\u003cbr\u003e 4 Methods to Increase Revenue\u003c\/b\u003e: There are only four ways for a business to bring in more money. Do you know what they are?\u003cbr\u003e \u003cbr\u003e Business degrees are often a poor investment, but business skills are always useful, no matter how you acquire them.\u003cbr\u003e \u003cbr\u003e \u003ci\u003eThe Personal MBA\u003c\/i\u003e will help you do great work, make good decisions, and take full advantage of your skills, abilities, and available opportunities--no matter what you do (or would like to do) for a living.","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":49726429954321,"sku":"CIN0525543023VG","price":0.0,"currency_code":"EUR","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":49754830962961,"sku":"CIN0525543023G","price":0.0,"currency_code":"EUR","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50468674404625,"sku":"CIN0525543023A","price":0.0,"currency_code":"EUR","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50554538197265,"sku":"GOR011399236","price":19.99,"currency_code":"EUR","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51003300380945,"sku":"NIN9780525543022","price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0525543023.jpg?v=1751040565","url":"https:\/\/www.worldofbooks.com\/de-de\/products\/personal-mba-10th-anniversary-edition-buch-josh-kaufman-9780525543022","provider":"World of Books ","version":"1.0","type":"link"}