Persuading Aristotle

Persuading Aristotle

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Zusammenfassung

In this text the author explains how the principles of persuasion taught by Aristotle in the Lyceum of Ancient Greece can be used today. He presents the principles that can be used every time it is necessary to influence someone else's view.

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Persuading Aristotle by Peter Thompson

In this text the author explains how the principles of persuasion taught by Aristotle in the Lyceum of Ancient Greece - ethos, logos and pathos - can be used today. He presents the principles that can be used every time it is necessary to influence someone else's view. He shows readers how to draw upon the logic of their argument, their empathy with an audience, their imagination and credibility in order to persuade different types of listeners.
SKU Nicht verfügbar
ISBN 13 9780749430115
ISBN 10 0749430117
Titel Persuading Aristotle
Autor Peter Thompson
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag Kogan Page Ltd
Erscheinungsjahr 1999-06-01
Seitenanzahl 224
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar