Planned Press and Public Relations by Frank Jefkins

Planned Press and Public Relations by Frank Jefkins

The world of public relations has changed significantly in recent years. Consequently this third edition contains a great deal of new material, including the latest innovations and topics. The development of video as a public relations medium, both replacing film and expanding the uses of screened communication is examined, as are the variety of uses and kinds of video - corporate or business satellite video, videoconferencing, video news releases and satellite media tours. Details are also given of the international despatch of paper press releases by satellite. Situations confronting today's public relations practitioners such as the grey revolution, networking, effects of bad advertising, environmental issues, lobbying in the EC, products versus services and the family revolution are all looked at and discussed. This volume explains in detail how to, and how not to, write publishable news releases and feature articles, and how to plan and budget for cost effective PR programmes and activities. This book should be of interest to practitioners in PR and advertising.

SKU	Nicht verfügbar
ISBN 13	9780751400168
ISBN 10	0751400165
Titel	Planned Press and Public Relations
Autor	Frank Jefkins
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	Cengage Learning EMEA
Erscheinungsjahr	1993-04-29
Seitenanzahl	352
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar