{"product_id":"poetics-of-resistance-book-jeff-conant-9781849350006","title":"A Poetics of Resistance","description":"\u003cp\u003ePart literary criticism, part media analysis, and part marketing handbook, \u003ci\u003eA Poetics of Resistance\u003c\/i\u003e provides a refreshingly new take on the Zapatistas. While much has been written on the history of the Zapatista insurgency and on the communiqués of Subcomandante Marcos, very little has been said about \u003ci\u003eZapatismo\u003c\/i\u003e: the ideologies, organizing methodologies, and communications strategies of the movement. The appeal of the Zapatistas, and their survival, has as much to do with their goals as with the compelling and wildly effective language and aesthetics they've used to convey their vision. Weaving together varied elements of poetics and symbolism, \u003ci\u003eZapatismo\u003c\/i\u003e has emerged as something entirely new: a resolutely radical public relations campaign for human liberation.\u003c\/p\u003e \u003cp\u003eThe first \"postmodern revolution\" presented itself to the world through a complex and evolving web of propaganda, using a wide range of media: the colorful communiqués of Marcos; the ski masks, uniforms, toy dolls, and other accoutrements of the insurgent or sympathizer; and murals, songs, and other popular cultural forms. Employing persuasive publicity, myths, and symbols, the Zapatistas both communicated their message and developed a clear aesthetic that could contain many messages at once and self-replicate on a global scale. Jeff Conant offers an engaging and innovative tool for organizers and educators to understand how the Zapatistas' strategy works, and to continue developing and refining their effective messages of participatory, bottom-up revolution.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eJeff Conant\u003c\/b\u003e is a writer and activist in the San Francisco Bay Area and the author of \u003ci\u003eA Community Guide to Environmental Health\u003c\/i\u003e.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50133360541969,"sku":"CIN1849350000G","price":0.0,"currency_code":"EUR","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50460870377745,"sku":"CIN1849350000A","price":0.0,"currency_code":"EUR","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50915214262545,"sku":"GOR003550553","price":30.99,"currency_code":"EUR","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":50938031833361,"sku":"GOR014133598","price":11.49,"currency_code":"EUR","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51432606466321,"sku":"NIN9781849350006","price":0.0,"currency_code":"EUR","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52107331567889,"sku":"CIN1849350000VG","price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1849350000.jpg?v=1751443705","url":"https:\/\/www.worldofbooks.com\/de-de\/products\/poetics-of-resistance-buch-jeff-conant-9781849350006","provider":"World of Books ","version":"1.0","type":"link"}