Political Communication in Action by David L Helfert

Political Communication in Action by David L Helfert

From developing effective messages to working with the news media, from writing speeches to tweeting, from crisis communication to the ethics of political communication, and everything in between, Political Communication in Action takes the reader step by step through the process. This approachable new text: • Covers both theory and real-world practice • Uses examples and case studies to illustrate key concepts • Shows what aspects of the process look like when done well, and when done poorly • Addresses public affairs and advocacy communication, as well as political campaigns • Explores changes emerging from the 2016 elections Uniquely, it provides a tour of the communication process as it actuallyworks: in political campaigns, in government from City Hall to Congress and theWhite House, and in advocacy organizations.

“A terrific mix of research and experience, filled with wisdom and insightHelfert has the real stuff down about campaigning, the press, and what it takes to win.”—John Daly, University of Texas at Austin

“There is a lot more art than science to effective communication. Helfert pulls back the curtain, blows away the smoke, and breaks the mirrors to dispel the wizardry.”—Mark McKinnon, chief media adviser to the GeorgeW. Bush campaign

“Written plainly and from experience, this is like a behind-the-scenes `cookbook’ explaining contemporary political communication in terms students and nonscholars will understand, appreciate, and ultimately use in their own careers or as consumers of such communication.”—Ralph J. Begleiter, University of Delaware

David L. Helfert has more than four decades of experience working in the field of political communication, including service in the Clinton administration (1994-2000) and as communication director for several Congressional committees (2001-2010). He has taught political communication at Johns Hopkins University, George Mason University, and the US Naval Academy.

SKU	Nicht verfügbar
ISBN 13	9781626376816
ISBN 10	1626376816
Titel	Political Communication in Action
Autor	David L Helfert
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	Lynne Rienner Publishers, Inc.
Erscheinungsjahr	2017-10-30
Seitenanzahl	305
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar