Practice of Public Relations, The, Global Edition by Fraser Seitel

Practice of Public Relations, The, Global Edition by Fraser Seitel

For courses in public relations. Prepares Students for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world Applications Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares students for contemporary public relations work in the changing landscape of the 21st century. Fraser Seitel’s writing combines a contemporary, real-life approach that marries his experience in the field with a light-hearted, energetic prose style. This edition has been thoroughly updated to include recent public relations cases with a continued emphasis on ethics, using examples that span several fields and countries. Building on the successes of the previous edition, this text remains the most visual text on the market, as well as the most comprehensive in its discussion of social media as it relates to public relations.

SKU	Nicht verfügbar
ISBN 13	9781292160054
ISBN 10	1292160055
Titel	Practice of Public Relations, The, Global Edition
Autor	Fraser Seitel
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	Pearson Education Limited
Erscheinungsjahr	2016-08-06
Seitenanzahl	456
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar