Principles of Marketing
Principles of Marketing
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Zusammenfassung
The European adaptation of this text has been rewritten to present the context and process of marketing and the marketing mix as seen from the European perspective. Particular attention is paid to segmentation, positioning, customer satisfaction, competitive strategy and services.
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Principles of Marketing by Philip Kotler
The European adaptation of this text has been rewritten to present the context and process of marketing and the marketing mix as seen from the European perspective. Particular attention is paid to segmentation, positioning, customer satisfaction, competitive strategy, services and social responsibility. The text features full colour throughout, and includes cases and examples from companies such as IKEA, Nestle, BMW, Levi Strauss and Swatch. Features include: chapter previews; objectives; "discussing the issues"; "applying the concepts"; end of chapter and part cases; and a glossary. The European adaptation also features a range of supplementary materials that will enhance any teaching course.| SKU | Nicht verfügbar |
| ISBN 13 | 9780131659032 |
| ISBN 10 | 0131659030 |
| Titel | Principles of Marketing |
| Autor | Philip Kotler |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Paperback |
| Verlag | Pearson Education Limited |
| Erscheinungsjahr | 1996-02-01 |
| Seitenanzahl | 992 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |