Professional Commercial Photography by Lou Jacobs

Professional Commercial Photography by Lou Jacobs

Presenting ideas and commentary as well as photographs, this collection offers new photographers revelations and wisdom from professionals and informs them how to achieve commercial success. Commercial photographers create images that are designed to sell products, services, political candidates, organizations, corporations, and any other marketable commodity or idea, and their clients range from advertising agencies, manufacturers, retail stores, hotels, restaurants, and other businesses. With a section focusing on each of these types of services, this reference provides a quick workshop on an area of expertise, furnishing those new to the business with a wide variety of information about each specialty. Tips for selecting the most effective equipment for each subgenre as well as technical information about each camera combine with business-savvy know-how--from marketing, bidding, budgeting, building referrals, managing the office, and more--making this a comprehensive reference for being both behind and in front of the lens.

Lou Jacobs, Jr. is a professional photographer and the author of Photographers Lighting Handbook, Professional Children's Portrait Photography, and Studio Lighting. He is a regular writer to Rangefinder magazine. He resides in the city of Cathedral City, California.

SKU	Nicht verfügbar
ISBN 13	9781584282693
ISBN 10	158428269X
Titel	Professional Commercial Photography
Autor	Lou Jacobs
Serie	Pro Photo Workshop Ser
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	Amherst Media
Erscheinungsjahr	2010-02-04
Seitenanzahl	128
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.