Public Relations in Britain by Jacquie L'etang

Public Relations in Britain by Jacquie L'etang

In this book the author asks a big question: how did public relations develop in Britain and why? The question is answered through a broad ranging narrative which links the evolution of British public relations in the early twentieth century to key political, economic, social, and technological developments. Drawing on oral history interviews and extensive archival research the book highlights some of the sociological issues relevant to a study of public relations and foregrounds the professionalisation of the occupation in the second part of the twentieth century.

"..scholars who work in international media history, media and society, and media and government, in addition to those interested in public relations or public relations history, will find this book to be a valuable addition to the larger field of mass communication."
—Journalism History

"This new volume represents a continuation of their interest in the subject and the work they and others have done in the field since then."
—WordPress

L′etang, Jacquie: - Jacquie L′Etang′s books and articles have largely focused on historical, historiographical and critical themes in public relations. Recently retired, her career was spent at the University of Stirling and Queen Margaret University (QMU), Edinburgh. She currently supervises some doctoral students at QMU.

SKU	Nicht verfügbar
ISBN 13	9780805838046
ISBN 10	080583804X
Titel	Public Relations in Britain
Autor	Jacquie L'etang
Buchzustand	Nicht verfügbar
Bindungsart	Hardback
Verlag	Taylor & Francis Inc
Erscheinungsjahr	2004-05-27
Seitenanzahl	290
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.