The Referral Magnet by Kelly Edwards

The Referral Magnet by Kelly Edwards

Choosing a financial advisor is one of the most important decisions people make in life. They're entrusting someone with their livelihood, their future, and their family, so the choice is not something they take lightly. Given the stakes, the search almost always begins with a referral, and that's why the most successful advisors in the industry are the ones who know how to get them and are proactive in doing so.

In The Referral Magnet, Kelly Edwards shares the formula for generating more referrals than ever before, all without asking for them. Her proven approach has been used by successful advisors all over the country to become more referable and make small but impactful changes in how they operate.

This paradigm-shifting book is packed with practical advice you can implement right away, and includes downloadable content for each chapter along with stories from the industry's top advisors about their creative solutions, lessons learned, and mistakes made along the way.

The search for a magic bullet is over. Referrals are-and always will be-the best way to grow your financial practice, and this book shows you how to get more of them than ever before.

KELLY EDWARDS is the CEO of Lawton Marketing Group, a full-service agency focusing in financial services and insurance marketing and branding. The firm represents hundreds of outstanding financial advisors and firms in all fifty states and Canada, and their work has earned them more than fifteen national and international accolades. Kelly has over twenty years of marketing experience, and her clients vary from individual advisors and small family offices to Fortune 100 corporations.