{"product_id":"research-methods-for-business-book-uma-sekaran-9781119561224","title":"Research Methods for Business","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eResearch Methods for Business: A Skill-Building Approach\u003c\/i\u003e\u003c\/b\u003e is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran's popular and accessible style of writing, Roger Bougie draws upon his extensive experience in the field to present an up-to-date guide on business research which is ideal for aspiring managers. \u003c\/p\u003e\u003cp\u003eThe seventh edition has been fully revised and updated to include cutting-edge examples and enriched pedagogical features designed to improve student learning outcomes. There is now an increased emphasis on the relationship between the scientific and the pragmatic approaches to research, while the key concepts are explored and applied to real-life research throughout the book. \u003c\/p\u003e\u003cp\u003eThis book is accompanied by a companion website at \u003cb\u003e\u003ci\u003ewww.wiley.com\/college\/sekaran\u003c\/i\u003e\u003c\/b\u003e which offers: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eVideo material developed by the author, giving further explanation on difficult topics\u003c\/li\u003e \u003cli\u003ePowerPoint slides for each chapter\u003c\/li\u003e \u003cli\u003eAdditional case studies\u003c\/li\u003e \u003cli\u003eLecturer test bank including multiple choice, true-false, short answer and essay questions\u003c\/li\u003e \u003cli\u003eData sets\u003c\/li\u003e \u003cli\u003eOver 250 quiz questions for students' self-study\u003c\/li\u003e \u003c\/ul\u003e","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50371913449745,"sku":"CIN1119561221VG","price":0.0,"currency_code":"EUR","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50378026811665,"sku":"CIN1119561221G","price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1119561221.jpg?v=1750853994","url":"https:\/\/www.worldofbooks.com\/de-de\/products\/research-methods-for-business-buch-uma-sekaran-9781119561224","provider":"World of Books ","version":"1.0","type":"link"}