Research to Revenue by Don Rose

Research to Revenue by Don Rose

University startups are unique in the world of business and entrepreneurship, translating research conducted at and owned by universities into market-ready products - a complex process that requires a combination of scientific, technical, legal, business, and financial skills to be successful. Startups have the potential to generate revenue for universities, enhance faculty recruitment and retention, create jobs, and create investment opportunities for venture capitalists and entrepreneurs. Research to Revenue presents the first-ever comprehensive guide to understanding, starting, and managing university startups. By systematically describing the process of translating academic research into commercial enterprises, Don Rose and Cam Patterson give a thorough, process-oriented, and practical set of guidelines that cover not only best practices but also common - and avoidable - mistakes. They detail the key factors and components that contribute to a successful startup, explain what makes university startups unique, delineate the steps of building and managing them, and describe how to foster and maintain startups at a university. Written for faculty and staff working on campus, tech-transfer officers, university administrators, and venture capitalists unfamiliar with university structures, Research to Revenue ensures that any reader unfamiliar with technology commercialization and entrepreneurship will understand the fundamentals of the process, including intellectual property rights, fund-raising, and business models. This work is an invaluable resource for the successful formation and well-managed operation of university startups.

Don Rose is the director of Carolina Kickstart and an adjunct lecturer at the Kenan-Flagler Business School, University of North Carolina at Chapel Hill, USA.

Cam Patterson is the senior vice president and chief operating officer at New York–Presbyterian Hospital/Weill Cornell Medical Center.

SKU	Nicht verfügbar
ISBN 13	9781469625263
ISBN 10	1469625261
Titel	Research to Revenue
Autor	Don Rose
Serie	The Luther H Hodges Jr And Luther H Hodges Sr Series On Business Entrepreneurship And Public Policy
Buchzustand	Nicht verfügbar
Bindungsart	Hardback
Verlag	The University of North Carolina Press
Erscheinungsjahr	2016-01-30
Seitenanzahl	352
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.