Selling by Direct Mail by John W Graham

Selling by Direct Mail by John W Graham

This book offers guidelines and practical steps - often illustrated by case studies - which can be put to immediate use in the reader's own business. Section 1 provides an introduction to direct marketing and the opportunities it offers for various types of firms. Section 2 covers consumer, retail and business applications. These include the mail-order buyer, the offer, formats, catalogues, telephone marketing, mailing lists, print media, television, publicity and fulfilment. Section 3 focuses on the preparation and response of a direct response programme and covers research, budgeting, agencies, staffing, scheduling, postal and legal information, design, copy, print, testing and reading results.

SKU	Nicht verfügbar
ISBN 13	9780861887491
ISBN 10	0861887492
Titel	Selling by Direct Mail
Autor	John W Graham
Buchzustand	Nicht verfügbar
Bindungsart	Hardback
Verlag	Little, Brown Book Group
Erscheinungsjahr	1988-05-26
Seitenanzahl	320
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.