Services Marketing by Christopher H Lovelock

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Services Marketing by Christopher H Lovelock

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Services Marketing by Christopher H Lovelock

The fundamentals of services marketing presented in a strategic marketing framework.   Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing.   The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

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SKU Nicht verfügbar
ISBN 13 9780136107217
ISBN 10 0136107214
Titel Services Marketing
Autor Christopher H Lovelock
Buchzustand Nicht verfügbar
Bindungsart Hardback
Verlag Pearson Education (US)
Erscheinungsjahr 2010-03-18
Seitenanzahl 648
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.