Services Marketing, Global Edition by Christopher Lovelock

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Services Marketing, Global Edition by Christopher Lovelock

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Services Marketing, Global Edition by Christopher Lovelock

For undergraduate courses in Service Marketing This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

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SKU Nicht verfügbar
ISBN 13 9780273756064
ISBN 10 0273756060
Titel Services Marketing, Global Edition
Autor Christopher Lovelock
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag Pearson Education Limited
Erscheinungsjahr 2011-12-13
Seitenanzahl 648
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar