Seven Secrets Of Service Strategy by Gerry Johnson

Seven Secrets Of Service Strategy by Gerry Johnson

Seven Secrets of Service Strategy reveals how to compete through service differentiation by concentrating on the creation of a valuable 'service culture' and customer loyalty programmes that improve customer satisfaction..

Dr Jacques Horovitz is Professor of Service Strategy Marketing and Management at IMD (the International Institute for Management Development) in Lausanne, Switzerland. He has worked in service marketing within several businesses including ClubMed and EuroDisney. He created a pan-European consulting company through which he advised CEOs of over 100 companies and has been Managing Director of a retail group with 800 stores in 15 countries. Dr Horovitz has extensively researched service, relationship marketing and customer bonding. He is tech author of Quality Service (1987) a bestseller translated into ten languages, Fifty Rules of Zero Defect Service (1989), and Total Customer Satisfaction (1992).

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ISBN 13	9780273635772
ISBN 10	0273635778
Titel	Seven Secrets Of Service Strategy
Autor	Gerry Johnson
Buchzustand	Nicht verfügbar
Bindungsart	Hardback
Verlag	Pearson Education Limited
Erscheinungsjahr	1999-12-14
Seitenanzahl	160
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
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