Small Business and Entrepreneurship by Paul Burns

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Small Business and Entrepreneurship by Paul Burns

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Teil der Macmillan Small Business S-Serie

Zusammenfassung

This text deals with the problems facing entrepreneurs and small businesses today. Each chapter is accompanied by case studies to illustrate the material. Topics include style of management, business planning and reasons for the high failure rate of so many small businesses.

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Small Business and Entrepreneurship by Paul Burns

This text deals with the problems and issues facing entrepreneurs and small businesses today. Each chapter is accompanied by case studies to illustrate the material. The issues dealt with include the entrepreneurial style of management, marketing in the small firm, the importance of business planning, franchising and the reason for the high failure rate of so many small businesses.

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SKU Nicht verfügbar
ISBN 13 9780333420973
ISBN 10 0333420977
Titel Small Business and Entrepreneurship
Autor Paul Burns
Serie Macmillan Small Business S
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag Palgrave Macmillan
Erscheinungsjahr 1989-12-01
Seitenanzahl 320
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.