The Social Media Mind by David Amerland

The Social Media Mind by David Amerland

Like any medium of communication social media has its own tropes which must be mastered in order to use it properly. In The Social Media Mind David Amerland illustrates how Social Media is a game changer. It challenges us to rethink our assumptions on almost every sphere where it is applied. Whether communicating through the web with potential clients, increasing the exposure of a business brand or collaborating with colleagues on shared projects, it demands that we rethink the standard responses which have guided us in the past and come up with new ones, for a new age. In carefully laid out arguments, backed by evidence and examples he answers questions like: Why do some social media marketing campaigns fail and not others? Why is social media so radically different from traditional marketing? How are social media success stories created? How can social media help save costs in business? Why is social media changing so many aspects of our world? What does it take to develop a social media mind? Over the next five years social media is going to change the nature of education, politics, business, science and even the arts. Its imperatives for greater transparency, responsiveness and engagement are behind the trends which are changing our world. This book is key to understanding how to prepare, what to do and how.

Amerland, David: - David Amerland writes about search, marketing, web culture and decision-making. His books chart human behavior in the space where technology changes our ability to interact with the world and each other. He blogs about his discoveries on the human/digital space, writes for a number of prominent websites including Forbes, and advises corporations on their social media crisis management techniques. His books on SEO, Social Media and web trends demystify the complexity of the subjects they cover for readers around the world.

SKU	Nicht verfügbar
ISBN 13	9781844819843
ISBN 10	1844819841
Titel	The Social Media Mind
Autor	David Amerland
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	New Line Publishing
Erscheinungsjahr	2012-01-13
Seitenanzahl	252
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar