The Social Media President by J Katz

The Social Media President by J Katz

The proliferation of social media has altered the way that people interact with each other - leveling the channels of communication to allow an individual to be "friends" with a sitting president. In a world where a citizen can message Barack Obama directly, this book addresses the new channels of communication in politics, and what they offer.

"The Social Media President is a fascinating and instructive analysis and critique of the use of social media by President ObamaI heartily recommend it." - Fred I. Greenstein, Professor of Politics Emeritus, Princeton University, USA

"Obama's political campaign machine broke all sorts of fundraising records and media outreach goals. But as The Social Media President reveals, the more important and lasting story has to do with the transformation of the office of the presidency. There are important differences between the role of digital media in Obama's campaign and his administration. These authors reveal that while some presidential initiatives have made innovative use of social media, even the highest political office holder in the land can't crowd-source everything." - Philip N. Howard, Professor, University of Washington, USA

Author Anshul Jain: Anshul Jain, Boston University, USA

SKU	Nicht verfügbar
ISBN 13	9781137380845
ISBN 10	1137380845
Titel	The Social Media President
Autor	J Katz
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	Palgrave Macmillan
Erscheinungsjahr	2013-12-18
Seitenanzahl	215
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.