{"product_id":"sponsorship-strategy-book-ken-ungar-9781735173177","title":"Sponsorship Strategy","description":"Great strategy means the difference between success and failure in sponsorship. \u003cb\u003e\u003ci\u003eSponsorship Strategy\u003c\/i\u003e offers a road map to sponsorship success.\u003c\/b\u003e\u003cp\u003eCombining his decades of sponsorship experience with the insights of industry insiders, Ken Ungar, president and founder of CHARGE, developed \u003ci\u003eSponsorship Strategy: Practical Approaches to Powerful Sponsorships\u003c\/i\u003e as a resource to anyone wanting to up their game in sponsorship. This book blends sponsorship research and relevant strategies with real-world experience to help sports organizations, nonprofits and corporate brands achieve the best business results.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eSponsorship Strategy\u003c\/i\u003e offers straightforward advice, including how to identify the best audience for sponsorship, enhance a sponsor's brand image and leverage unique strategies like B2B and corporate social responsibility.\u003c\/p\u003e \u003cp\u003eFor the professional starting out in sponsorship, this book provides the fundamentals of effective strategy. For the sponsorship veteran, \u003ci\u003eSponsorship Strategy\u003c\/i\u003e can serve as a strategic checklist of issues vital to making every sponsorship work better.\u003c\/p\u003e \u003cp\u003eEvery marketer wanting to make their sponsorships more powerful needs this book to enhance their sponsorship strategy.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50389857698065,"sku":"CIN1735173177VG","price":0.0,"currency_code":"EUR","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51049097036049,"sku":"NIN9781735173177","price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1735173177.jpg?v=1751247425","url":"https:\/\/www.worldofbooks.com\/de-de\/products\/sponsorship-strategy-buch-ken-ungar-9781735173177","provider":"World of Books ","version":"1.0","type":"link"}