Store Design and Visual Merchandising: Creating Store Space That Encourages Buying by Claus Ebster

Store Design and Visual Merchandising: Creating Store Space That Encourages Buying by Claus Ebster

Draws on both the research literature and the author's experience as a marketing consultant and consumer researcher. This book offers the interested reader a variety of hands-on suggestions on how to optimize the design of retail stores and service environments to increase customer satisfaction and sales.

Claus Ebster is an associate professor of marketing and business administration at the University of Vienna and president of Market Mentor, a consulting company specializing in marketing strategy, consumer research and store design. As a researcher, Claus Ebster has focused on studies related to store design, environmental psychology, merchandising and sales techniques, which he has published in international academic marketing journals. As an educator, he has for over a decade taught courses in store design, consumer behavior, marketing research and marketing strategy. Marion Garaus is a research assistant at the University of Vienna. She holds an MA from the Vienna University of Economics and Business and is currently working toward a PhD at the University of Vienna. Her field of research is consumer behavior.

SKU	Nicht verfügbar
ISBN 13	9781606490945
ISBN 10	160649094X
Titel	Store Design and Visual Merchandising: Creating Store Space That Encourages Buying
Autor	Claus Ebster
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	Business Expert Press
Erscheinungsjahr	2011-09-16
Seitenanzahl	216
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar