Strategic Management by Fred R David

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Strategic Management by Fred R David

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Strategic Management by Fred R David

A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts. In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises and cases. The thirteenth edition explores the current global recession and shows how it has affected the business environment, providing updated coverage of strategic-management concepts, theory, research, and techniques in every chapter.

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SKU Nicht verfügbar
ISBN 13 9780136120988
ISBN 10 0136120989
Titel Strategic Management
Autor Fred R David
Buchzustand Nicht verfügbar
Verlag Prentice Hall
Erscheinungsjahr 2010-02-28
Seitenanzahl 704
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar