Strategic Market Management
Strategic Market Management
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Strategic Market Management by David A Aaker
Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The text provides decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision-making. The 11th Edition provides students in strategic marketing, policy, planning, and entrepreneurship courses with the critical knowledge and skills for successful market management, including strategic analysis, innovation, working across business units, and developing sustainable advantages.| SKU | Nicht verfügbar |
| ISBN 13 | 9781119392200 |
| ISBN 10 | 1119392209 |
| Titel | Strategic Market Management |
| Autor | David A Aaker |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Paperback |
| Verlag | John Wiley & Sons Inc |
| Erscheinungsjahr | 2021-09-09 |
| Seitenanzahl | 400 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |