Strategic Marketing by Kurt Matzler Phd

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Strategic Marketing by Kurt Matzler Phd

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Strategic Marketing by Kurt Matzler Phd

An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian, Matzler, and Ring provide readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.

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SKU Nicht verfügbar
ISBN 13 9780990542704
ISBN 10 099054270X
Titel Strategic Marketing
Autor Kurt Matzler Phd
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag Good Dog Publishing
Erscheinungsjahr 2014-06-30
Seitenanzahl 412
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.