{"product_id":"style-substance-book-liz-dennery-sanders-9780692991817","title":"Style \u0026 Substance","description":"\u003cp\u003eStyle \u0026amp; Substance is a guide and workbook for women who want to build their confidence, their brands and their bank accounts.\u003c\/p\u003e\u003cp\u003eIn this book you will learn how to build an iconic brand that's immediately recognizable, just like Chanel, DryBar and Beyonc  (even if you don't have a Beyonc -sized budget ) You'll clarify exactly how you want to be perceived and learn how to deliver your message with confidence and style. And you'll create your very own Brand Handbook and Style Guide so you can stay focused, communicate effectively and keep your brand consistent across all touchpoints and platforms.\u003c\/p\u003e\u003cp\u003eStyle \u0026amp; Substance will also help you: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eIdentify your brand attributes and learn how to exude them in everything you do\u003c\/li\u003e \u003cli\u003ePowerfully express your promise of value\u003c\/li\u003e \u003cli\u003eConnect to your bigger WHY so you can effectively share your story\u003c\/li\u003e \u003cli\u003eCraft your mission statement from a place of intention and purpose\u003c\/li\u003e \u003cli\u003eCreate a Brand Handbook and Style Guide for your brand\u003c\/li\u003e \u003cli\u003eDevelop compelling brand touchpoints that help your audience engage with you in a meaningful way\u003c\/li\u003e \u003cli\u003eCultivate your own personal sense of style\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe exercises and exploratory questions are thorough and effective, while the chapters are short, digestible and laser-focused on what matters most when it comes to building your brand.\u003c\/p\u003e \u003cp\u003eIf you're a consultant, coach, writer, artist, maker or any other kind of entrepreneur, Style \u0026amp; Substance is a must-read.\u003c\/p\u003e \u003cp\u003eBefore you spend thousands hiring a marketing strategist, website developer or business coach, start with this book.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49620616872209,"sku":"GOR011628116","price":7.69,"currency_code":"EUR","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50358014083345,"sku":"CIN0692991816G","price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0692991816.jpg?v=1751439526","url":"https:\/\/www.worldofbooks.com\/de-de\/products\/style-substance-buch-liz-dennery-sanders-9780692991817","provider":"World of Books ","version":"1.0","type":"link"}