Taking Sides: Clashing Views on Controversial Issues in Marketing by Bart Macchiette

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Taking Sides: Clashing Views on Controversial Issues in Marketing by Bart Macchiette

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Taking Sides: Clashing Views on Controversial Issues in Marketing by Bart Macchiette

This debate style reader is designed to introduce students to controversies in marketing. The readings, which represent the arguments of leading business professionals and marketing researchers, reflect a variety of viewpoints and have been selected for their liveliness and substance and because of their value in a debate framework. This new title will be a beneficial tool to encourage critical thinking on important issues in marketing today.

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SKU Nicht verfügbar
ISBN 13 9780072384499
ISBN 10 0072384492
Titel Taking Sides: Clashing Views on Controversial Issues in Marketing
Autor Bart Macchiette
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag McGraw-Hill Education - Europe
Erscheinungsjahr 2000-09-16
Seitenanzahl 400
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar