Tested Advertising Methods
Tested Advertising Methods
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During his six-decade career at the top advertising firm of BBDO, John Caples (1900-1990) pioneered the techniques of effective copy-testing. The advertising industry's most prestigious tribute, The John Caples International Award, was named in his honor.
| SKU | Nicht verfügbar |
| ISBN 13 | 9780139068911 |
| ISBN 10 | 0139068910 |
| Titel | Tested Advertising Methods |
| Autor | John Caples |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Paperback |
| Verlag | Prentice Hall Trade |
| Erscheinungsjahr | 1985-04-01 |
| Seitenanzahl | 318 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |