Tourism Development Handbook

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Tourism Development Handbook

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Tourism Development Handbook by Kerry Godfrey

The Tourism Development Handbook describes steps and activities relevant to places either just beginning to develop tourism, or seeking to enhance their tourism product. It examines the changing nature of tourism and its impact, showing how planning and marketing can maximize revenue without destroying the destination.

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What?s all the fuss about ? tourism development in context The Good, the Bad and the Ugly ? Understanding tourism impacts Where to start ? fundamentals of the tourism organization What have we got? ? understanding tourism resources What do we want? ? selecting the tourist How do we get them? Part 1 ? preparing a development plan How do we get them? Part 2 ? Developing the marketing plan Keeping the tourist ? destination welcome and customer care Measuring success ? monitoring, research and evaluation Getting extra help ? making the most of professional consultants
SKU Nicht verfügbar
ISBN 13 9781844801169
ISBN 10 1844801160
Titel Tourism Development Handbook
Autor Kerry Godfrey
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag Cengage Learning EMEA
Erscheinungsjahr 2000-12-13
Seitenanzahl 240
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.