The Truth Behind Men in Black by Jenny Randles

The Truth Behind Men in Black by Jenny Randles

As one of the first textbooks to present a comprehensive view of multichannel retailing-the practice of trading through several selling channels concurrently-Multichannel Retailing is critical for any student preparing for today's job market. This timely and compelling textbook identifies and explains the underlying principles of e-retailing and its relationship with conventional retail methods. Strategic integration of brick-and-mortar stores, electronic retailing, and direct marketing methods form the core of the text. Multichannel Retailing examines the roots of the multichannel approach, analyzes key players, and explores the techniques that are used to develop effective online stores and synchronize cross-channel functions. This book is a guide to implementing and operating a successful e-retailing business, and it offers ideas and solutions for expanding the cross-channel capabilities of traditional retail operations.

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SKU	Nicht verfügbar
ISBN 13	9780312965211
ISBN 10	0312965214
Titel	The Truth Behind Men in Black
Autor	Jenny Randles
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	St. Martin's Press
Erscheinungsjahr	1997-08-15
Seitenanzahl	256
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.