Uncommon Grounds by Mark Pendergrast

Uncommon Grounds by Mark Pendergrast

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Zusammenfassung

This business and social history of coffee describes how it dominated and moulded the economies, politics, and social structures of entire countries and looks at broader themes of modern-day media and marketing, mass production, colonialism, women's issues, and international commodity schemes.

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Uncommon Grounds by Mark Pendergrast

Uncommon Grounds tells the story of coffee from its discovery on a hill in Abyssinia to its role in intrigue in the American colonies to its rise as a national consumer product in the twentieth century and its rediscovery with the advent of Starbucks at the end of the century. A panoramic epic, Uncommon Grounds uses coffee production, trade, and consumption as a window through which to view broad historical themes: the clash and blending of cultures, the rise of marketing and the national brand, assembly line mass production, and urbanization. Coffeehouses have provided places to plan revolutions, write poetry, do business, and meet friends. The coffee industry has dominated and molded the economy, politics, and social structure of entire countries. Mark Pendergrast introduces the reader to an eccentric cast of characters, all of them with a passion for the golden bean. Uncommon Grounds is nothing less than a coffee-flavored history of the world.
SKU Nicht verfügbar
ISBN 13 9780465054671
ISBN 10 0465054676
Titel Uncommon Grounds
Autor Mark Pendergrast
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag Basic Books
Erscheinungsjahr 2000-04-22
Seitenanzahl 504
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar