Understanding Consumer Decision Making
Zusammenfassung
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Understanding Consumer Decision Making by Thomas J Reynolds
The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and advertising problems, and describe the conceptual foundations of the means-end approach. This book is of interest to academic researchers in marketing and related fields, graduate students in business, marketing research professionals, and business managers. It is intended as a reference book containing ideas about the means-end approach and its applications.
Reynolds, Thomas J.; Olson, Jerry C.
| SKU | Nicht verfügbar |
| ISBN 13 | 9780805817300 |
| ISBN 10 | 0805817301 |
| Titel | Understanding Consumer Decision Making |
| Autor | Thomas J Reynolds |
| Buchzustand | Nicht verfügbar |
| Verlag | Taylor & Francis Inc |
| Erscheinungsjahr | 2001-05-01 |
| Seitenanzahl | 466 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |