Understanding the Business Environment
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Understanding the Business Environment by Claire Capon
Understanding the Business Environment introduces the nature and environment of organisations to the first-time student of business. Clearly and accessibly, the book examines the external and competitive environment of business, as well as the structure, culture, resources and functions inside organisations. This combination of both the internal and external environment of organisations is unusual, and marks this book out as particularly valuable for courses aiming to give students a rounded introduction to business. It is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines. The following online resources support the text: For Students: self-assessment questions, glossary, revision “flashcards” For Instructors: teaching manual, powerpoint slidesClaire Capon is Senior Lecturer at Staffordshire University Business School. She is also author of another Pearson textbook: Understanding Strategic Management (2008).
| SKU | Nicht verfügbar |
| ISBN 13 | 9780273708148 |
| ISBN 10 | 0273708147 |
| Titel | Understanding the Business Environment |
| Autor | Claire Capon |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Paperback |
| Verlag | Pearson Education Limited |
| Erscheinungsjahr | 2009-07-02 |
| Seitenanzahl | 440 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |