Visual Merchandising and Display

Visual Merchandising and Display by Martin M Pegler

As long as there are shoppers, there will be a need for visual merchandising. Zeroing in on all aspects of the craft—from classic techniques to the most avant-garde developments, Visual Merchandising and Display, 6th Edition, teaches readers to present products at their best: color-coordinated, accessorized, and self-explanatory. Hundreds of examples from around the world demonstrate how retailers can reach their target markets by adding interest to window and interior displays. This new edition of the best-selling text also includes sections on sustainability, offering tips for "green" presentation. This book serves as a "how to" for creating a visual look and feel for a brand and optimizing images.

Martin M. Pegler has been in the field of visual merchandising and store design for over fifty years and has authored and edited more than seventy books. He is an international lecturer on Display, Visual Merchandising and Store Design and an editor of the quarterly publication, Retail Design International.

SKU	Nicht verfügbar
ISBN 13	9781609010843
ISBN 10	1609010841
Titel	Visual Merchandising and Display
Autor	Martin M Pegler
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	Bloomsbury Publishing PLC
Erscheinungsjahr	2011-08-21
Seitenanzahl	432
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar